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New Year, new brand, new leader for Charis

Charis, the Peterborough-based provider of critical services to support the most vulnerable utility consumers across Britain has kick-started 2021 with a refresh of both their brand and external profile, as well as their senior team.

During 2020 Charis repositioned the services it provides to the utilities, as well as the wider local government, housing and charitable sectors, in response to the challenges brought about by COVID-19. During this time 198 new partners joined forces with Charis, relying on Charis to ramp up essential services provided to those most in need across Britain, and at a time when Britain was locking down.

Allyson Broadhurst, Senior Board Director of Charis commented: ‘Charis has evolved over the last fifteen years from a company that provided niche specialist grant administration services into a dynamic organisation that has supported government, the regulator and the energy industry in meeting a number of challenging targets to provide vital support to some of the most vulnerable families and households. To address head-on the economic and societal pressures facing Britain at present, we know it is essential that the services we provide become more accessible and visible.

We therefore started 2021 with a number of changes, including the launch of a new brand that better reflects both our heritage and our vision, and a new technology platform which allows easier access to the critical services that we provide. In taking a step back from running Charis day-to-day, I am also delighted to announce that energy industry stalwart and ex-EDF Customer Services Director Steve Hayfield has joined Charis as CEO to lead the next phase of our growth.’

The capability, creativity and passion of the team at Charis made the decision to join very simple: I could not think of a better organisation who would be able to deliver the step-change needed for some of the most vulnerable people and families.

Steve Hayfield, CEO

Hayfield continues ‘I was flattered to be asked to lead Charis, a company that I have long admired for its passion to innovate to support the most vulnerable, whilst being a trusted friend to a roster of energy companies, along with high street charities, housing associations and local authorities.  For Britain to weather the post-COVID storm in 2021 and beyond it is vital that organisations come together to co-create solutions to efficiently meet the needs of families who are struggling to make ends meet or simply need additional help.

The capability, creativity and passion of the team at Charis made the decision to join very simple: I could not think of a better organisation who would be able to deliver the step-change needed for some of the most vulnerable people and families. Although Allyson will remain as senior Board member, her legacy is a company with an amazing can-do attitude, a track record of delivery, and a reputation for simplifying the complexity of regulation into products and services that make a difference from day one.’